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Ad featuring IBM Cottle Road Campus, 1962
Image appears courtesy of the San Jose
Silicon
Valley Chamber of Commerce
Pictures of the “ultramodern” City
Hall were used in an aggressive marketing campaign to attract business
(and people)
to San Jose...
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IBM Cottle Road
In 1956, IBM broke ground on a 190 acre parcel of land that
would become their award winning Cottle Road campus. The main
plant facility, designed by the architect John S. Bolles, consisted of
five connected buildings. The buildings were constructed using
steel, precast tilt-up concrete, and floor-to-ceiling windows.
The building exteriors were accented with brick and multi-colored tile,
the tile pattern said to mimic an IBM punch card. For years,
Building 25, which opened in 1957 and was used for advanced research,
was at the center of a legal dispute between San Jose city
officials/Lowe’s Home Improvement Centers and the Preservation
Action Council. Sadly, on March 8, 2008, the IBM Cottle Road
campus was consumed by the flames of a three-alarm fire.

San Jose City Hall, 1958
Photo courtesy
of Franklin Maggi
San Jose City Hall
San Jose relocated its City Hall just outside of the urban core
in 1958 – signifying, for many, the beginning of a new era. A
curved 5-story building, designed by the architect Donald F. Haines,
was erected on the former site of a broccoli and cauliflower field
at a cost of 2.6 million. Pictures of the “ultramodern” City
Hall were used in an aggressive marketing campaign to attract business
(and people) to San Jose, and can still be seen in vintage magazine
ads, postcards, and matchbooks. Today, this impressive structure
sits abandoned and empty. In the early 2000s, San Jose decided
to move its City Hall back to the downtown area, and opted for a
newer “postmodern” building to be constructed.
San Jose Municipal Airport
With the post-war economic boom and the increasing popularity of
air travel, San Jose found itself in dire need of a new airport. In
1961, voters approved a bond measure for the construction of a 1.5
million dollar air terminal, officially ushering San Jose into the “Jet
Age.” San Jose’s then new airport, currently referred
to as “Terminal C,” was designed by local architect Hollis
Logue, and opened in 1965. Described by the San Jose Mercury
News as a “palace of glass, concrete, and steel,” the
airport featured two stories, a restaurant, a coffee shop, and a
lounge. Although Terminal C has seen some remodeling over the
years, the building is still worth visiting - especially
when you consider that it will be demolished in 2010.
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